He didn’t really have a good answer. So he encouraged me to find a solution!
After some brainstorming, we decided to create an updated version of the classic deck of cards.
Aside from making a wise statement about equality and how far we've come, my father realized it would be a GREAT opportunity to teach me about business challenges, product design, and marketing. By working with him, we got the chance to bond on an entirely different level.
I got to discover a whole other side of my dad, while getting some hands-on entrepreneurial experience. Or as my Dad put it, our project got me 'closer to the real world'—by learning about things like trial and error, time management, and patience.
Since my dad is the CEO of a media company, he has a pretty good sense of what a product launch involves. But he totally encouraged me to take the lead. I had the freedom and authority to call the shots—and make mistakes—on my own.
One decision I made was that I didn't want to be front and center of our campaign. I'm pretty camera shy. So we got a great actress to play me and tell our story.
Because the amazing thing is, we actually turned our idea into a unique product that WORKS!!
Queeng is an updated version of the classic deck of playing cards, but still works with ALL the original principles, so you can play ANY card game with it.
With its attention to detail and gorgeous, hand-drawn illustrations, each deck as special as the encouraging message it's bringing the world ❤